Building
Strategic Resilience
Together
It all begins with a question:
Why some Hotels are more resilient than others?
Our aim
The main aim of this project is to analyse the Hotel industry in order to understand if there are specific factors that allow hotels to overcome periods of crisis (such as that caused by Covid-19).
In other words, we would like to know the extent to which Hotels show strategic resilient behaviours, not only during a crisis but also before and after.
All of this will allow us to identify hotel’s good practices useful for ensuring that Hotel industry may continue to be a strategic lever for the development of destinations and the tourism sector as a whole.
It all ends with a purpose:
Offering hotels deep information and an overview of the factors on which they have to base their strategy to survive and succeed in the market.
— H.IND.RE.